News Release

Toronto, Mar 23rd 2009

ALICE UPSIDE DOWN SALES SPAN THE GLOBE

CCI Releasing is pleased to announce sales of Alice Upside Down to YTV Canada; Disney Latin America; Starz, US; Globo TV Brazil; Disney Scandinavia; Epelpol Entertainment Poland; Disney Australia and New Zealand; Falcon Films in the Middle-East and Noga Israel to join the all-rights deal with Momentum UK. CCI is also in the final stages of negotiation on offers from France, Italy, Germany, Mexico, and another in the United States.

Alice just wants to fit in. Moving to a new town with her Dad and brother means a new school, new kids and new anxieties. The movie is based on the internationally popular Alice novels by Phyllis Reynolds Naylor, a Newbery Medal winner.Alice Upside Down stars Alyson Stoner (Camp Rock, Cheaper by The Dozen, Suite Life of Zack and Cody) as the heroine Alice McKinley, Lucas Grabeel (High School Musical, Milk) as Alice’s older brother Lester, Luke Perry (Beverly Hills 90210) as the single dad in charge of the McKinley clan, and Penny Marshall (Laverne and Shirley). Alice Upside Down was produced by the Alice Partnership organized by Open Pictures and Avondale Productions to create quality family programming. It was produced by James Gould, Dale Rosenbloom and Carl Borack.

"Alice has translated the concerns and emotions of tweens to a world wide audience, says Seth Willenson, co-producer responsible for distribution.  "I am excited about the outreach to broadcasters building up in major territories."

“I am thrilled with the reception Alice is receiving from international buyers,” says Jill Keenleyside, EVP Distribution for CCI Releasing. “Offers are coming in from every territory!”

CCI Entertainment Ltd (Cambium Catalyst International)
CCI is proud to represent such productions as Alice Upside Down, Divine Design, A Plumm Summer, and Odd Job Jack. CCI Entertainment continues to be an industry leader by developing and distributing content that entertains, engages and fuels imaginations including Harry and His Bucket Full of Dinosaurs, and such classics as Sharon, Lois & Bram's Elephant Show and Shining Time Station.

CCI Entertainment is one of Canada's leading independent production, distribution and licensing companies with a successful track record spanning twenty five years. CCI has been particularly recognized in the area of family television, lifestyle programming, documentaries and movies having been responsible for thousands of hours of award-winning entertainment for the world market.

For more information contact:
Kristin Lecour
CCI Entertainment
+1 416 583 2905

or visit www.aliceupsidedown.com

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