News Release

Date:Toronto, Canada, November 2008

CCI SEES STARS WITH ALICE UPSIDE DOWN

HIGH SCHOOL MUSICAL AND CAMP ROCK STARS FEATURED IN CCI’S FAMILY FILM ACQUISITION

CCI Releasing is thrilled to announce that the comedy Alice Upside Down has been added to its expanding movie releases. The tween comedy starsAlyson Stoner (Camp Rock, Cheaper by The Dozen, Suite Life of Zack and Cody) as the heroine Alice McKinley, Lucas Grabeel (High School Musical) as Alice’s older brother Lester, Luke Perry (Beverly Hills 90210) as the single dad in charge of the McKinley clan, and Penny Marshall (Laverne and Shirley) playing the inspiring Mrs. Plotkin, Alice’s new teacher.CCI has obtained the International Rights, with Starz Entertainment covering the United States.

Alice just wants to fit in. Moving to a new town with her Dad and brother means a new school, new kids and new anxieties. With her whole life turned upside down, Alice often escapes into a vivid fantasy world that occasionally gets her into hot water! The movie is based on the internationally popular Alice novels by Phyllis Reynolds Naylor, a Newbery Medal winner.Alice Upside Down was produced by the Alice Partnership organized by Open Pictures and Avondale Productions to produce quality family programming. It was produced by James Gould, Dale Rosenbloom and Carl Borack.

Alice Upside Down has been featured in many film festivals including winning Best Comedy at the Los Angeles Film Festival, the Audience Award at the California Independent Film Festival, and the Audience Award at the prestigious International Film Festival for Children and Young People in Chemnitz, Germany. 
  
“I was impressed by CCI's commitment to quality and entertaining Family Programming and the solid relationships that it has with commissioning editors and buyers internationally.” Said Seth Willenson on behalf of the Alice Partnership. “Alice Upside Down combines the humour and entertainment of High School Musical with substantive programming values.” Alice Upside Down completes a trio of titles recently acquired by CCI, including the award-winning family comedy A Plumm Summer starring Henry Winkler, William Baldwin and Chris Massoglia that was released theatrically in the United States and is slated to be released on DVD by Paramount in 2009, and the Gemini award-nominated Sticks and Stones, a dramatic true story about one boy’s determination to make a difference.

“We are delighted to be adding Alice Upside Down to CCI Releasing’s portfolio,” says Jill Keenleyside, CCI’s EVP of Distribution. “The star studded cast and wonderfully engaging plotline make this movie one everyone will want to take home.”

CCI Entertainment Ltd. (Cambium Catalyst International) CCI Entertainment is one of Canada's leading independent production, distribution and licensing companies with a successful track record spanning twenty five years. CCI has been responsible for thousands of hours of award-winning family and lifestyle television for the world market including: Harry and His Bucket Full of Dinosaurs, Erky Perky, and currently Turbo Dogs and movies such as Fast Food High, I Was A Rat, and the most recent award-winning mini-series Iron Road. CCI continues as an industry leader in today’s changing landscape by developing content that entertains and engages our minds and hearts. CCI: Beyond imagination.

For more information contact:
Allie Dunlap
Marketing Coordinator, CCI Entertainment
+1 416 583 2938

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